Business journals launch novel national campaign

In an aggressive effort to highlight their growth and health at a time of challenge for all publishers, the South Florida Business Journal and the 39 other papers in the American City Business Journals group this week took a novel approach to tell their story: All 40 business journals printed a four-page “wrap” around their papers filled with statistics and testimonials from readers in their local markets, detailing the niche their papers fill in each of their communities.

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